Now

London Advertising Agency

A lack of constraint damages creativity

Written by Flora Joll, Senior Strategist. I do not mean to suggest by this that more constraints encourage better creative work as a rule of thumb. Whether you are an Adam Morgan fan or not, the concept of strategic constraints is generally accepted to help focus thinking and ultimately liberate ideas. The clearest – and…
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Sparking Creativity

Written by Mathew, Work Experience Student. Recently while browsing YouTube, I came across two series, Against the Clock and The Crate. Both of these challenge artists to create a song in a different way. Against the Clock give their artists only twenty minutes to create a beat. The results are of various levels of success,…
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Thank You Trump

By Amelia Wood, Senior Strategist, Now. Friday 13th July. The day Trump was coming to town. Marches were planned across the country. Everyone had something to say. And what do you do when you want that thing to be heard? You get creative. Hundreds of thousands of people armoured themselves with witty slogans, snappy hashtags…
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Thinking Outside The Box

By Siddiq Islam, Work Experience student at Now At school, we are told how to think and what to think and where to focus our thinking. Tasks we’re given in class are often formulaic or tedious, simply because we are given a set way of carrying them out. Whether we’re instructed to solve a particular…
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Resilience

Written by Sam Vine, Account Director. Recently a lot has been written about Neurodiversity in the world of advertising, and in particular, the benefits that these differences can bring to an agency. The label ‘Neurodiverse’ covers a spectrum of neurological differences from Dyspraxia, Dyslexia, Attention Deficit Hyperactivity Disorder, Dyscalculia, to Autism, Tourette Syndrome, and others….
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The Journey to a Half Marathon, and Beyond

By Sarah Maclean, Account Manager, Now. In January, I did what was in hindsight a pretty reckless thing, for me. I signed up for a half marathon. I’ve never been ‘confident’ with sport. It goes back to the ‘chubby kid at school’ days, too shy to do it for fear of embarrassment. It had been…
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CPD Gold Accreditation

We have proudly accepted the IPA Continuous Professional Development (CPD) Gold Accreditation for the third year in a row. The award is given to agencies that, “demonstrate that CPD lies at the heart of their business, building a strong learning culture in support of real business objectives and the development of their employees professionally and…
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A Recipe for Bagel Beer

By Amelia Wood, Senior Strategist, Now. Prep time: 6 weeks Brew time: 2 weeks Difficulty: Hard Serves: 3,000 INGREDIENTS 70kg bagels 100kg malted barley 40kg oats 1000l water Yeast For our recipe, access to bagels was no problem, as we happen to know the biggest bagel producers in the world – New York Bakery Co….
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Film Review: Loving Vincent

By Samson Ng, Front End Developer, Now. Loving Vincent is the world’s first animated feature film hand-painted frame by frame. It’s a biographical film about Vincent van Gogh, painted in the artist’s style – about a hundred painters across the world worked painstakingly for two years to make this happen. The film is 95-minutes long…
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