Now

London Advertising Agency

HELLO NOW

Creatives at Now, Suzi & Joe have taken the initiative to start something for our agency: a quarterly in-house magazine called Hello Now – a name which came about after hearing our front of house, Ruby, answering the phone around 4000 times a day.   ​The Spring 2017 edition features a cover inspired by the…
Continue reading

Be curious

Because the more you know, the better the story. When I’m not writing copy at Now, I write novels. Many years ago, I pitched an idea to my agent. It was one of those off the top of the head ideas I didn’t think would go anywhere. A detective novel set in 19th century St…
Continue reading

Work Differently

STICKS AND STONES MAY BREAK YOUR BONES.  BUT CAN WORDS REALLY HURT YOU?   “Your daughter should find a less academic school.” – Primary school teacher to my mother “You can’t possibly be…You would never have been let in.” – My university tutor “For f*!?s sake.” – Everyone I have ever spilled a drink over…
Continue reading

Work Differently

It’s really easy to lose yourself in your work and just autopilot through it all…until you hit that wall. You just can’t seem to make shots work together, no matter how you arrange them; no crossfade, no graphic work, not even iMovie’s mosaic wipe transition can save it. This does happen from time to time,…
Continue reading

Learn. Listen

When I found out that we were going to be working with the Women’s Equality Party, my first thought was, ‘FANTASTIC’. What a great cause to dedicate my time to and still call ‘work’.   I thought I was fairly in-the-know about gender equality: I may not be able to list off stats about it,…
Continue reading

Be Curious

As a careful, organised, and meticulously scheduled person, there was a time where I would regularly turn down new things and unplanned events – I would say no a lot more than I would say yes. It was much easier that way. No need to panic, no need to worry about the consequences.   However,…
Continue reading

Play

Last February, I was lucky enough to find myself at the O2 watching an extraordinary spectacle: 7,638 children from dozens of different schools singing in harmony.   This was Young Voices in action. Young Voices are, “the largest children’s choir on the planet”. Their aim is to provide children with a music experience that they…
Continue reading

Fail Happily

Failing happily isn’t easy to do. But in an industry where failure occurs on a daily basis, it’s more important than ever.   Failure is inevitable. We all do it, on varying scales. You might make a tea when someone wanted a coffee, or you might present 3 months of work that gets totally canned…
Continue reading

Challenge Yourself

‘I can do anything I set my mind to!’   That’s what I told myself 6 months ago, when I decided to climb Kilimanjaro.   I had failed to research what the hike entailed or the training required, but assumed that as I am generally fit and healthy – lean with a strong core –…
Continue reading