Now

London Advertising Agency

The Journey to a Half Marathon, and Beyond

By Sarah Maclean, Account Manager, Now. In January, I did what was in hindsight a pretty reckless thing, for me. I signed up for a half marathon. I’ve never been ‘confident’ with sport. It goes back to the ‘chubby kid at school’ days, too shy to do it for fear of embarrassment. It had been…
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CPD Gold Accreditation

We have proudly accepted the IPA Continuous Professional Development (CPD) Gold Accreditation for the third year in a row. The award is given to agencies that, “demonstrate that CPD lies at the heart of their business, building a strong learning culture in support of real business objectives and the development of their employees professionally and…
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A Recipe for Bagel Beer

By Amelia Wood, Senior Strategist, Now. Prep time: 6 weeks Brew time: 2 weeks Difficulty: Hard Serves: 3,000 INGREDIENTS 70kg bagels 100kg malted barley 40kg oats 1000l water Yeast For our recipe, access to bagels was no problem, as we happen to know the biggest bagel producers in the world – New York Bakery Co….
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Film Review: Loving Vincent

By Samson Ng, Front End Developer, Now. Loving Vincent is the world’s first animated feature film hand-painted frame by frame. It’s a biographical film about Vincent van Gogh, painted in the artist’s style – about a hundred painters across the world worked painstakingly for two years to make this happen. The film is 95-minutes long…
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The Joy of Independence

By John Townshend, Chairman and Founder, Now. In this article, I will persuade you that the independent agency model is the way forward. That the other models are just silly or boring or cumbersome. Subliminally, you will get the impression that my agency is the best thing since sliced cheese, and, if you are a…
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Scythians: warriors of ancient Siberia

This weekend I took advantage of the agency art fund pass, and saw ‘Scythians: warriors of ancient Siberia’ at the British Museum. The verdict? Get yourselves down there before it closes in January.   I’ve always thought it would be exciting to be an archaeologist, dusting brush in hand, discovering hidden artefacts from the forgotten…
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Be Curious

Our friends from The Mill came to Now on Tuesday to let us play with the exciting emerging technologies that they are using to create a new world of experiences: from 360-degree video and VR, to Augmented Reality. Oh, and they still do amazing post-production on ‘traditional’ ads, but real-time rendering means no more waiting for…
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Listen. Learn.

Data can be used to tell some surprisingly deep and memorable stories.   Over the course of the election campaign a few weeks ago, it was intriguing to see how all the parties used data, as well as words, to fight their respective corners.   But while we’re often quick to question the words we…
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Learn. Listen.

Echo Chambers, Debate and Standards   Two weeks have passed since the great election that wasn’t and we are approaching our 9th week without a parliament.   We should all know and have read about the influence that social media and micro-targeting have had here and abroad. And we should also be aware of the…
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