Now

London Advertising Agency

Listen. Learn.

Data can be used to tell some surprisingly deep and memorable stories.   Over the course of the election campaign a few weeks ago, it was intriguing to see how all the parties used data, as well as words, to fight their respective corners.   But while we’re often quick to question the words we…
Continue reading

Learn. Listen.

Echo Chambers, Debate and Standards   Two weeks have passed since the great election that wasn’t and we are approaching our 9th week without a parliament.   We should all know and have read about the influence that social media and micro-targeting have had here and abroad. And we should also be aware of the…
Continue reading

Meet Dave

  We have a newbie in the office – David Mannall, previously at Mother, W+K, Fallon & MCBD, is our new Client Services Director. We wanted to get to know him a little better, so we grabbed a coffee* with him to really get to the heart of Dave. Read on to find out more…
Continue reading

Challenge Yourself

How Far Can You Go? It was a dark, wet and windy day on a cliff-ridden coastline. I stood atop the infamous Seven Sisters in Sussex. My broken body felt like I had run a marathon up a mountain. After all, I had run a marathon up a mountain and I had ten more gruelling…
Continue reading

HELLO NOW

Creatives at Now, Suzi & Joe have taken the initiative to start something for our agency: a quarterly in-house magazine called Hello Now – a name which came about after hearing our front of house, Ruby, answering the phone around 4000 times a day.   ​The Spring 2017 edition features a cover inspired by the…
Continue reading

Be curious

Because the more you know, the better the story. When I’m not writing copy at Now, I write novels. Many years ago, I pitched an idea to my agent. It was one of those off the top of the head ideas I didn’t think would go anywhere. A detective novel set in 19th century St…
Continue reading

Work Differently

STICKS AND STONES MAY BREAK YOUR BONES.  BUT CAN WORDS REALLY HURT YOU?   “Your daughter should find a less academic school.” – Primary school teacher to my mother “You can’t possibly be…You would never have been let in.” – My university tutor “For f*!?s sake.” – Everyone I have ever spilled a drink over…
Continue reading

Work Differently

It’s really easy to lose yourself in your work and just autopilot through it all…until you hit that wall. You just can’t seem to make shots work together, no matter how you arrange them; no crossfade, no graphic work, not even iMovie’s mosaic wipe transition can save it. This does happen from time to time,…
Continue reading

Learn. Listen

When I found out that we were going to be working with the Women’s Equality Party, my first thought was, ‘FANTASTIC’. What a great cause to dedicate my time to and still call ‘work’.   I thought I was fairly in-the-know about gender equality: I may not be able to list off stats about it,…
Continue reading

Be Curious

As a careful, organised, and meticulously scheduled person, there was a time where I would regularly turn down new things and unplanned events – I would say no a lot more than I would say yes. It was much easier that way. No need to panic, no need to worry about the consequences.   However,…
Continue reading