Now

London Advertising Agency

BT

Moments

Unscripted, and emotionally-charged. Two ways to describe our latest campaign for BT, ‘Moments’.

Our documentary-style films features phone calls from four people – including Francesca, the founder of a youth sports organization, and Katie, a caring and resilient midwife – to that inspirational person who saw their potential and helped set them on their career path to success. And we’ve managed to capture every single piece of genuine emotion – the surprise, the elation, and even the tears – by working with Max Fisher, documentary-maker, to record live each of these phone calls.

With no real script, we had no idea what we would get. But the results, as you will see below, have blown us away.