Now

London Advertising Agency

Kidspiration

Webby Awards Runner-Up 2017.

 

Kidspiration is an agency initiative, co-created with Independent Films.

 

The ambition is to redefine achievement for children – to be an antidote to Kardashian culture.

 

The first iteration of the brand is an online channel where 11-13-year-old kids interview real achievers. Names like Sir Ken Robinson, Jimmy Wales, founder of Wikipedia, conservationist Jane Goodall, and Peter Gabriel, to less known successes, like a female firefighter, a butcher, and a chocolatier.

 

It’s early days for the project and we are talking to broadcasters and brands who want to get involved.