Kidspiration is an agency initiative, co-created with Independent Films.
The ambition is to redefine achievement for children – to be an antidote to Kardashian culture.
The first iteration of the brand is an online channel where 11-13-year-old kids interview real achievers. Names like Sir Ken Robinson, Jimmy Wales, founder of Wikipedia, conservationist Jane Goodall, and Peter Gabriel, to less known successes, like a female firefighter, a butcher, and a chocolatier.
It’s early days for the project and we are talking to broadcasters and brands who want to get involved.
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