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London Advertising Agency

New York Bakery Co – Edna

THE WOMAN WHO RUNS NEW YORK

New York Bakery Co. knows that there’s only one way to make bagels: boiled and baked. Just like they are in NYC. We searched for the perfect way to bring this across the pond and discovered a small woman – with a big personality.
Meet Edna. She’s the Woman Who Runs New York because she feeds New York. Bagels. And lots of them.