London Advertising Agency



This campaign won three APG Awards in 2017; two Golds and the Unconventional Thinking Award.

How do you encourage unconfident primary school teachers to teach more and better science to their pupils? By creating a set of teaching resources that encourages curiosity and thinking skills rather than overtly addressing the science curriculum. We created the Explorify brand with Wellcome to help teachers get their classes thinking like scientists, along with a set of intriguing marketing materials designed to get the Explorify brand noticed and talked about in staff rooms across the country.