Now

London Advertising Agency

Thinking Outside The Box

By Siddiq Islam, Work Experience student at Now At school, we are told how to think and what to think and where to focus our thinking. Tasks we’re given in class are often formulaic or tedious, simply because we are given a set way of carrying them out. Whether we’re instructed to solve a particular…
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Resilience

Written by Sam Vine, Account Director. Recently a lot has been written about Neurodiversity in the world of advertising, and in particular, the benefits that these differences can bring to an agency. The label ‘Neurodiverse’ covers a spectrum of neurological differences from Dyspraxia, Dyslexia, Attention Deficit Hyperactivity Disorder, Dyscalculia, to Autism, Tourette Syndrome, and others….
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The Journey to a Half Marathon, and Beyond

By Sarah Maclean, Account Manager, Now. In January, I did what was in hindsight a pretty reckless thing, for me. I signed up for a half marathon. I’ve never been ‘confident’ with sport. It goes back to the ‘chubby kid at school’ days, too shy to do it for fear of embarrassment. It had been…
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CPD Gold Accreditation

We have proudly accepted the IPA Continuous Professional Development (CPD) Gold Accreditation for the third year in a row. The award is given to agencies that, “demonstrate that CPD lies at the heart of their business, building a strong learning culture in support of real business objectives and the development of their employees professionally and…
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A Recipe for Bagel Beer

By Amelia Wood, Senior Strategist, Now. Prep time: 6 weeks Brew time: 2 weeks Difficulty: Hard Serves: 3,000 INGREDIENTS 70kg bagels 100kg malted barley 40kg oats 1000l water Yeast For our recipe, access to bagels was no problem, as we happen to know the biggest bagel producers in the world – New York Bakery Co….
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Film Review: Loving Vincent

By Samson Ng, Front End Developer, Now. Loving Vincent is the world’s first animated feature film hand-painted frame by frame. It’s a biographical film about Vincent van Gogh, painted in the artist’s style – about a hundred painters across the world worked painstakingly for two years to make this happen. The film is 95-minutes long…
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The Joy of Independence

By John Townshend, Chairman and Founder, Now. In this article, I will persuade you that the independent agency model is the way forward. That the other models are just silly or boring or cumbersome. Subliminally, you will get the impression that my agency is the best thing since sliced cheese, and, if you are a…
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Scythians: warriors of ancient Siberia

This weekend I took advantage of the agency art fund pass, and saw ‘Scythians: warriors of ancient Siberia’ at the British Museum. The verdict? Get yourselves down there before it closes in January.   I’ve always thought it would be exciting to be an archaeologist, dusting brush in hand, discovering hidden artefacts from the forgotten…
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Be Curious

Our friends from The Mill came to Now on Tuesday to let us play with the exciting emerging technologies that they are using to create a new world of experiences: from 360-degree video and VR, to Augmented Reality. Oh, and they still do amazing post-production on ‘traditional’ ads, but real-time rendering means no more waiting for…
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