Ben was Board Account Planner at AMV BBDO for 5 years during which time he was strategic lead on a range of UK, European and Global accounts from BT to J&J and Mobil1. Prior to that he helped set up and establish the Audience Planning department at the BBC working with commissioners and new programme developers as well as with established series from Horizon to Gardeners’ World, Songs of Praise to Olympic Dreams. As Head of Audiences for BBC Children’s he helped re-launch the CBBC brand which was voted BAFTA Children’s Channel of the year in 2008.
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