Betty

Betty is a sanitary product for adolescent girls – an ignored sector of the market. Our positioning was as much about the brand’s attitude, as it was about the product: ‘IT’S PERFECTLY NATURAL.’ Meaning, what’s happening to your body is natural. It’s absolutely natural to talk about it. And the product itself is made with natural materials.

The design solution started with the audience’s preferred channel – mobile. The simplicity of look and bold graphic language was created specifically to be ‘thumbstopping’.