Our new campaign for itch launches a product that aims to disrupt the pet care category: personalised monthly flea treatment that’s delivered for free. In the TV ad, we see our pet dog and cat annoying their owners with unwanted ‘scratching’ – in this case, some serious DJ scratching by our cat, FleazyE. Their catchy but irritating performance serves as the perfect reminder for their owners to sort their flea treatment out. The integrated campaign launched on 1st July with TV and OOH, supported by digital and social media marketing.
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