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London Advertising Agency

New York Bakery Co – Friends

We’ve combined two cultural icons of New York – Friends and bagels – in New York Bakery Co’s sponsorship of Friends on Comedy Central. We created 6 new bagel recipes inspired by the Friends characters and brought them to life in 6 sets of quirky and humorous idents.

The idents are running from 1st July for three months on Comedy Central and Comedy Central Extra, with the character recipes also being featured at Friendsfest’s four city locations for their special 25th anniversary tour this year.